Supply Path Optimization (SPO) is essential for any marketer that wants to reap the benefits of programmatic advertising. Not only can it help marketers take a more active approach to maximizing return on ad spend (ROAS) for their programmatic buys, but SPO can also help make better decisions around advertising strategy overall.
In this whitepaper, we discuss SPO, what it is, why it matters, and how marketers can be best setup for success during SPO projects.
Download now and get access to:
- 3 key recommendations when selecting SSP partners
- 5 steps when planning an SPO project
- Sample SPO project GANTT chart
- Top 10 questions to ask your SSP partner