- Three Sides to Viewability

Three Sides to Viewability Hero - Three Sides to Viewability


September 25, 2014

Three Sides to Viewability

Explore the effects and challenges of viewability on the marketplace from three different perspectives within the digital ad ecosystem: advertisers, publishers and third-party providers. The following webinar was hosted in partnership with OpenX, Integral Ad Science and Quantcast.

In this webinar, we cover the following key topics:

  • Current landscape, statistics and trends
  • Measurement methodologies for display, mobile and video
  • Helpful tips to take advantage of viewability
  • Q&A with OpenX, Integral Ad Science and Quantcast

Ravi Patel – Product and Strategy Manager for Integral Ad Science
David Grant – Director of Product for Quantcast
John Murphy – VP of Market Quality for OpenX

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