- The Need for Speed: Four Main Elements that Impact Page Load for Publishers


Need for Speed Hero - The Need for Speed: Four Main Elements that Impact Page Load for Publishers

Webinar

August 16, 2016

The Need for Speed: Four Main Elements that Impact Page Load for Publishers

In an age where users expect content to be readily available and easily accessible, it is increasingly challenging for publishers to provide a seamless user experience. In addition to delivering that experience, publishers rely on digital advertising to generate revenue for their business. Both are increasingly linked to speed.

So why is speed top of mind now? The recent rise of container solutions, header bidding and the shift to mobile have created competition for the same resources in the user’s browser or app that are required to quickly load a page, making it critical for the entire online advertising ecosystem to solve for speed and minimize latency. IAB and OpenX explore the four main elements that impact page load and how publishers can optimize for speed.

Form Troubles?
If you are having problems accessing our forms, please whitelist Openx.com in your Adblocker.
Contact marketing@openx.com if you are still having issues.