June 7, 2017
WTF is Real-Time Guaranteed?
Programmatic has changed the way buyers and sellers trade inventory, but it hasn’t changed the attitudes of either side of the media equation. Publishers still want more certainty about revenue and buyers still want more access to data about the audiences they’re reaching. In trying to offer the best of both worlds, programmatic tech has evolved more permutations than the Galapagos finches.
One of those many colorful variants is real-time guaranteed technology that stitches together programmatic efficiency with the guaranteed scale and impression volume of a direct buy. This guide will explore the origins, technology, popular misconceptions, and promising future of the tech in order to answer one simple question:
WTF is real-time guaranteed?
Download the guide below.