September 6, 2016
Digiday WTF Header Bidding
Header bidding: what was once a simple hack to help publishers monetize, has evolved into a full-fledged industry practice that’s leveling the playing field between publisher and advertiser. With header bidding, publishers can avoid the RTB waterfall.
But life beyond the falls isn’t all smooth sailing. From latency to wrapper solutions, the publishing industry has thrown itself into cracking the header bidding formula. Pay attention, header bidding class is in session.
In this guide you’ll learn:
- How header bidding solutions help publishers to grab back revenue, and power, from the buy side
- How wrapper solutions are helping to maximize demand while minimizing the hassle of integration
- How today’s top digital publishers are keeping latency at bay and user experience top of mind
Download this guide to learn how header bidding works, how it’s transforming RTB, and what the future holds.