The Fundamentals of People-Based Marketing Whitepaper

This whitepaper will explain the reasons behind the rise of people-based marketing, the fundamentals that make up this effective marketing strategy, and how people-based marketing on the open web helps marketers drive return on ad spend (ROAS). 

Learn more about the 3 pillars of people-based marketing and how OpenX’s OpenAudience solution enables People-Based Marketing across the Open Web:

• Identity
• Permissions
• Context