February 27, 2017
OpenX Programmatic Direct 101 for Buyers
Private Marketplaces, Automated Guaranteed, Programmatic Guaranteed — the ad tech world is filled with various buying channels and so much new terminology. But we’ll make sure you stay ahead of the curve with this easy cheat sheet!
In this 101 guide, we’ll help you understand exactly what Programmatic Direct is and how it joins the best of both worlds – Direct buying and Programmatic buying.
After reading this guide, you’ll be a pro at understanding:
- What Programmatic Direct is and how it benefits buyers
- Types of Programmatic Direct buying methods and how they work
- How to choose which buying model fits best with your strategy