- How to Leverage Data for Programmatic Direct


RTGGuideBlog hero - How to Leverage Data for Programmatic Direct

Thought Leadership

June 1, 2017

How to Leverage Data for Programmatic Direct

Data powers programmatic advertising and can be a powerful tool for improving performance. But data is complicated! We’ll help simplify things in this guide, with data basics and strategies for maximizing data for Programmatic Direct campaign success. You’ll learn:

  • Types of targeting data, and the best uses and limitations of each type
  • How to evaluate data quality
  • How to combine data targeting with content targeting

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