November 17, 2017
Building Trust Through Quality: A Checklist For Buyers
Actions every buyer can take to fight fraud and build a trusted advertising marketplace
Programmatic advertising today is a $45 billion industry and, if properly nurtured, it is poised to become the preferred method for buying and selling the majority of digital advertising – regardless of platform, screen or geography.
To achieve the full promise of programmatic and unlock significant long-term growth for everyone in the industry, we must address the important concerns around quality and trust that are at the forefront of the digital advertising conversation today.
From ad fraud to domain counterfeiting and unclear billing arrangements to non-transparent auction mechanics, the threats facing advertisers can seem overwhelming. This guide provides buyers with insight into the key challenges in programmatic today and offers clear strategies for overcoming them.
Download the guide below: