Identify key trends and insights that can help your business maximize on this year’s holiday shopping season.
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Key Demographics Like Millennials Are Driving Spend
For many marketers, millennials will determine the success or failure of their holiday campaigns. Compared to other demographics, millennials are 50% more likely to spend more in 2019 than they did in 2018, and overall, millennials will spend 25% more than baby boomers.