A deep dive into how streaming services are capturing consumer attention and how advertisers can capitalize
OTT consumers are mobile-first
On average, OTT consumers use their mobile devices for more than 6 hours a day and watch more than two hours of mobile video each day. Nearly one-third now say screen size has no impact whatsoever on how long they watch or what type of content they watch. Millennial OTT users stream more video content on their mobile device than they do on their television sets.