June 2, 2017
Featured Thought Leadership
Data powers programmatic advertising and can be a powerful tool for improving performance. But data is complicated! We’ll help simplify things in this guide, with data basics and strategies for maximizing data for Programmatic Direct campaign success.
June 8, 2017
WTF is Real-Time Guaranteed?
Programmatic has changed the way buyers and sellers trade inventory, but it hasn’t changed the attitudes of either side of the media equation. Publishers still want more certainty about revenue and buyers still want more access to data about the audiences they’re reaching. In trying to offer the best of both worlds, programmatic tech has evolved more permutations than the Galapagos finches.