Thought Leadership

In collaboration with The Harris Poll, OpenX conducted a nationwide study looking at consumer shopping ahead of the 2018 holiday season. The study found significant changes in consumer behavior as media consumption habits and shopping preferences shift away from historical norms and towards a new paradigm where the consumer takes complete control over how, when and where they plan to make more than $1 trillion in holiday purchases.

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July 25, 2018

The Consumer Engagement Crossroads: Getting consumers to opt in, before they opt out

Consumers have spoken. In collaboration with the Mobile Marketing Association (MMA) and MediaMath, OpenX has released compelling new research on the benefits of opt-in video, the new preferred method of mobile engagement for consumers. Uncover the results of a nationwide survey of brand marketers and consumers that highlight the effectiveness of opt-in video, the mindset of brands in regards to the new ad format, and the opportunity to expand opt-in video beyond gaming.