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In collaboration with The Harris Poll, OpenX conducted a nationwide study looking at consumer shopping ahead of the 2018 holiday season. The study found significant changes in consumer behavior as media consumption habits and shopping preferences shift away from historical norms and towards a new paradigm where the consumer takes complete control over how, when and where they plan to make more than $1 trillion in holiday purchases.

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April 9, 2019

2019 Consumer OTT Report

The new study highlights how OTT has moved from a niche category, into the main way consumers of nearly all ages interact with video content today.

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