September 6, 2016

Featured Thought Leadership

Digiday WTF Header Bidding Quick Read

Header bidding: what was once a simple hack to help publishers monetize, has evolved into a full-fledged industry practice that’s leveling the playing field between publisher and advertiser. With header bidding publishers can avoid the RTB waterfall.


October 4, 2015

Thought Leadership

Ad Exchanges Are (not) All The Same

Exchanges create the most value when they pair premium buyers with high-quality ad inventory, bringing together both sides of the market in unique, instantaneous transactions. When exchanges function smoothly, the efficient matches that result benefit both buyers and sellers and provide relevant ads for the end user – all within milliseconds, billions of times every day.


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