March 8, 2017

Featured Thought Leadership

WTF is a PMP?

In this guide, we’ll take a look at the development of PMPs from the primordial swamp of RTB to the rarefied private markets where only the topmost tier of digital inventory is exchanged. We’ll also look at some of the factors driving adoption, explore the global penetration of PMPs and take into account some of the factors that might be slowing down adoption.