September 6, 2016
Featured Thought Leadership
Header bidding: what was once a simple hack to help publishers monetize, has evolved into a full-fledged industry practice that’s leveling the playing field between publisher and advertiser. With header bidding publishers can avoid the RTB waterfall.
October 4, 2015
Ad Exchanges Are (not) All The Same
Exchanges create the most value when they pair premium buyers with high-quality ad inventory, bringing together both sides of the market in unique, instantaneous transactions. When exchanges function smoothly, the efficient matches that result benefit both buyers and sellers and provide relevant ads for the end user – all within milliseconds, billions of times every day.