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In collaboration with The Harris Poll, OpenX conducted a nationwide study looking at consumer shopping ahead of the 2019 holiday season. For the first time in an OpenX/Harris Poll report, a majority of holiday shoppers plan to spend more on digital channels, as opposed to in store. The research also highlights the important role millennials will play this holiday season. The full study contains additional information on topics like how much consumers are planning on spending this year, consumer views on Black Friday and much more. Download the full report for more insights.

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April 9, 2019

2019 Consumer OTT Report

The new study highlights how OTT has moved from a niche category, into the main way consumers of nearly all ages interact with video content today.

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