March 10, 2020

Featured Thought Leadership

Walled Gardens VS. Open Web Research Report 2020

See how consumers view the open web vs. walled gardens and learn how the open web can be better leveraged by brand marketers for a more balanced marketing mix.


September 19, 2019

Thought Leadership

2019 Holiday Shopping Report

In collaboration with The Harris Poll, OpenX conducted a nationwide study looking at consumer shopping ahead of the 2019 holiday season. For the first time in an OpenX/Harris Poll report, a majority of holiday shoppers plan to spend more on digital channels, as opposed to in store. The research also highlights the important role millennials will play this holiday season. The full study contains additional information on topics like how much consumers are planning on spending this year, consumer views on Black Friday and much more. Download the full report for more insights.