Calling Ad Tech Professionals
The School of Programmatic is a series of free learning sessions designed to provide all programmatic advertising professionals with the educational foundation needed to optimize their digital advertising strategies and fully leverage the programmatic tools and technologies available to them today.
Programmatic advertising is increasing in influence; with such speed that many media professionals, even the most experienced, admit it’s hard to keep up. OpenX is inviting all members of the programmatic world to come together and get on the same page. It doesn’t matter how little or how much you know about advancements in ad technology; the School of Programmatic sessions will give you the knowledge to get ahead right now.
We’re going to
Decipher the confusing language, terms, and acronyms. Open the mysterious black box of programmatic trading, explore the technology stack, landscape, and how this jigsaw comes together. Learn how to tackle fraud and non-human traffic. Look at how best to collect and use data. See what metrics to use to measure the impact of programmatic on campaigns and yields.