- OpenX at Advertising Week NYC 2019

OpenX at Advertising Week NYC 2019

September 23 – 26 2019

New York City, New York


OX AdWeekNYC2019 DesignThemeV10 Hero - OpenX at Advertising Week NYC 2019

The People-Based Marketing Track

Data-driven leaders take the stage to discuss how to unlock true people-based marketing for the open web. Learn about the current state of identity, gain a better understanding of the different data and identity solutions available and hear about what it will take to shift spend back from the walled gardens to where consumers spend more time.
OX AdWeekNYC2019 OxtoberFest - OpenX at Advertising Week NYC 2019

OpenX Oxtober Fest

Bier. Brats. Bavaria.

Join us for our second-annual Oxtoberfest Celebration at New York’s largest beer hall and brew pub, Houston Hall. Enjoy live music, craft beer, and much more alongside some of advertising and marketing’s best and brightest. Reach out to your OpenX representative to request an invite.*


Watch OpenX on Stage

OpenX executives take the stage with other industry leaders to talk about the changing digital ecosystem and how brands leverage innovation and technology to stay ahead.

Monday, September 23

9:15 AM

The ‘Open’ Opportunity in Digital Advertising

Kicking off the People-Based Marketing Track, OpenX Chief Product Officer Todd Parsons takes the stage to talk about why we’re seeing an asymmetry in ad spend today, the impact this dynamic is having on marketers and publishers, and the key to restoring balance to the digital ad ecosystem — people-based marketing on the open web.

Todd Parsons
Chief Product Officer, OpenX
11:30 AM

The Key to Fixing Digital Advertising’s ‘Identity’ Crisis: People

In this session, data-driven leaders from across the digital ecosystem take the stage to discuss the current state of identity today, the role identity plays in unlocking true people-based marketing, how the open web compares to the walled gardens of Facebook and Google, and how the industry today should make sense of the different data and identity solutions available to evolve and improve their marketing.

Todd Parsons
Chief Product Officer, OpenX
Travis Clinger
VP of Strategic Partnerships, LiveRamp
Chad Engelgau
Global Chief Data Strategist & Head of Client Management, IPG MediaBrands

Tuesday, September 24

11:15 AM

Open Parks v. Walled Gardens: Fighting to Restore Balance in Digital Advertising

Industry leaders from across the ecosystem take the stage to discuss what’s in store for the future of digital advertising as the industry shifts more and more to a people-based, tech driven approach that can deliver value for marketers across all places consumers spend time.

Tim Cadogan
CEO, OpenX
Erica Schmidt
Global CEO, Cadreon
Scott Howe
CEO, LiveRamp
3:30 PM

The Streaming Wars Paved the Way For An Ad-Supported OTT World

Industry leaders take the stage to discuss the value of addressable advertising in OTT, the challenges that exist today around targeting and measurement across a flurry of devices and the opportunity AVOD provides for reaching the audiences markets want, in a more individual and personalized way.

Maggie Mesa
OpenX
Jason White
CBS
Jason Demarco
A+E Networks

Wednesday, September 25

12:30 PM

Media Transformers

The very definition of media has been reimagined and reinvented right under our feet. This eclectic group cutting across the rapidly changing media eco-system offers insights and fearless forecasts on where we have been, where we are now, and where we are going.

Tim Cadogan
CEO, OpenX
Scott Wells
CEO, Clear Channel Outdoor
James Lawson
Chief Executive Officer, Board Member, AdTheorent
5:15 PM

Mobile Journey Marketing

This panel will discuss the journey from start to finish to start over again: beginning with user consent, followed by data, allowing brands to extract insights, and ultimately deliver a seamless, personalized activation.
 
Anna Bager
President, OAAA
Maggie Mesa
SVP of Supply, OpenX
Evan Rutchik
Chief Revenue Officer, Ogury