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Brands that embrace innovation and open their minds to the endless possibilities of things like data-driven creative, AI, VR, purpose, and other new frontiers, are seeing success — this track showcases those brands making the best of the opportunities out there.
Watch OpenX on Stage
OpenX executives take the stage with other industry leaders to talk about the changing digital ecosystem and how brands leverage innovation and technology to stay ahead.
Monday, 18 March 2019
The State of Digital Advertising in 2019
Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing numbers of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.
OpenX VP of EMEA, Gavin Stirrat kicks off the Brand Innovation Track at Advertising Week Europe with his take on the current state of digital advertising.
VP of EMEA, OpenX
The Future CMO: How Global Brand Leaders Are Tackling Today’s Marketing Challenges with Big Ideas
Tuesday, 19 March 2019
All Eyes on OTT: Rethinking Ads in the New Era of Viewing Behaviour
The way people view content has changed dramatically, especially when it comes to TV and video. Mobile devices, streaming services and on-the-go viewing — among many other changes — have opened the door for marketers to reach consumers in new ways with relevant messages and at massive scale.
OpenX Chief Communications and Brand Officer Dallas Lawrence takes the stage with other senior leaders across every part of the ecosystem in a panel led by Digiday’s UK Editor to discuss the opportunity that exists with OTT and how the technology stands to enhance both content owners’ and brands’ interaction with consumers.
EMEA MD, Pluto.TV
Global Digital Partner, Carat
VP of Programmatic Strategy, BBC
Thursday, 21 March 2019
Keeping up with the Technology: Helping Brands Navigate a Complex Digital Ad Environment
Constant change is the norm in digital advertising. As programmatic continues to evolve from disruptive technology to mainstream transactional vehicle, it’s not surprising that more focus is being paid to who exactly should ‘own’ the channel.
In this session, OpenX SVP of Global Buyer Development Carol Reed leads a conversation between brand marketers, agency executives and industry consultants to talk about the changing dynamic of their relationships with brands and marketers, and how the new ideas and innovative thinking they are bringing to the table are helping their clients successfully navigate an increasingly complex digital environment.