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From combatting ad fraud, counterfeiting and unsafe brand environments to ensuring clear fee arrangements and quality throughout the supply chain, the Trust Series will provide a framework for building trust in digital advertising.
See OpenX on Stage
OpenX executives will be joined on stage by other industry insiders to discuss the key issues impacting trust in advertising today.
Monday, 19 March 2018
66 Days to GDPR: Preparing for GDPR and Examining Its Potential Impact
GDPR represents the single most significant regulation in the history of digital advertising. Its impact will be felt by nearly every single participant in the ecosystem. This session will provide the audience with seven steps to GDPR compliance followed by discussion on the importance of GDPR readiness.
The Digital Ad Industry has a Big Decision to Make, What Will You Choose?
Unilever’s Keith Weed sent a message last month that brands no longer have to settle for low quality advertising partners. Quality is a choice.
In this keynote presentation, OpenX Co-Founder Jason Fairchild will share why the time is now to take a hard look at the supply chain and re-evaluate every partnership to ensure that you can trust who you work with.
Taming the Wild West of Adtech: A no-holds barred debate about how we clean up the media supply chain
As brands and agencies demand more accountability and publishers and app developers seek fewer, more trusted partnerships, industry consolidation is rapidly accelerating. Nothing will be held back during this honest and frank discussion on what needs to happen for a high quality trusted digital advertising ecosystem to emerge.
How to Cut Ad Fraud by 80% in 5 Minutes, Plus 10 More Steps Advertisers Can Take To Ensure Quality
This workshop session will equip brands and agencies with insight into the quality challenges they will likely encounter in programmatic today and arm them with clear strategies to overcome them. Trustworthy Accountability Group (TAG) President Mike Zaneis will also share the results of an industry study showing the 1 step every brand can take to reduce fraud by 80%.
OpenX Co-Founder Jason Fairchild leads a discussion with some of the most influential agency executives to map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency.