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Brands that embrace innovation and open their minds to the endless possibilities of things like data-driven creative, AI, VR, purpose, and other new frontiers, are seeing success — this track showcases those brands making the best of the opportunities out there.
Watch OpenX on Stage
OpenX executives take the stage with other industry leaders to talk about the changing digital ecosystem and how brands leverage innovation and technology to stay ahead.
Tuesday, 28 May 2019
The State of Digital Advertising in 2019
Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing numbers of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.
OpenX MD of APAC Andy Tu kicks off the Brand Innovation Track at Advertising Week Asia with his take on the current state of digital advertising.
MD of APAC, OpenX
Ensuring Quality: Who Should Take Ownership of the Digital Ad Ecosystem (in Japanese)
A majority of marketers invest in digital today so ensuring a fraud-free, high quality digital ad ecosystem is critical – advertisers should know where their money is going and publishers should be confident they’re getting the revenue they deserve without worrying about fraud.
It’s not enough to rely on just one part of the supply chain to protect investment, it’s up to everyone. Join participants from across the ad industry to discuss the biggest quality challenges that exist today and how we can improve trust in digital.
Publisher Development Lead, OpenX
Editor in Chief, ExchangeWire Japan
Wednesday, 29 May 2019
Asian Leadership Roundtable
As the global advertising and media landscape continues to evolve at the hands of innovation, new technology and big data, a new set of challenges are sure to follow. But in today’s predominantly digital-first world, the new tech-driven eco-system also shows opportunities for growth unlike anything we’ve seen before. Hear from leaders in the Asian media industry as they discuss the rapidly evolving media landscape and the timeless value of creativity, storytelling and big ideas.
MD of APAC, OpenX
More to be announced soon.
Thursday, 30 May 2019
Where Supply Meets Demand: Unifying the Adtech Ecosystem
Our industry is evolving at a rapid pace, but platforms are only as powerful as the data behind them. As advertisers and publishers race the competition across optimization, transparency and brand safety, access to quality data is more important than ever. As a result, the relationship between supply and demand has never been more complex & so closely aligned. In this session, leading advertisers and publishers unite to share their perspectives and discuss how successful companies are adapting and making data work for them.