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From combatting ad fraud, counterfeiting and unsafe brand environments to ensuring clear fee arrangements and quality throughout the supply chain, the Trust Series will provide a framework for building trust in digital advertising.
See OpenX on Stage
OpenX executives take the stage in Tokyo to discuss the key issues impacting trust in digital advertising today.
Monday, 14 May 2018
Mobile Gains Momentum: Strategies for Success
Smartphone use is soaring – there are currently63.26 million devices in Japan alone — and the ad\ industry has responded accordingly, with the development of innovative formats and monetization strategies tailored to the mobile environment.
This session will explain how publishers and marketers can maximize results and make the most of this profitable space.
Header bidding has taken the digital advertising marketplace by storm. This session will explain the benefits of header bidding, how to successfully integrate the technology into your programmatic strategy, selecting the right technology partners, and finally, where containers fit into the picture.
Marketers, advertisers, and publishers will learn about the current state of the market, and background on why quality is paramount today.
The presentation will also underline the specific roles each player within the industry must take to raise the bar on quality and how, collectively, we can reshape the digital advertising ecosystem as we know it.