- OpenX at Advertising Week APAC 2019

OpenX at
Advertising
Week
APAC
2019

July 29 – August 1, 2019

Sydney, Australia


OX AdWeekAPAC19 DesignThemeV7 - OpenX at Advertising Week APAC 2019

Brands that embrace innovation and open their minds to the endless possibilities of things like data-driven creative, AI, VR, purpose, and other new frontiers, are seeing success — this track showcases those brands making the best of the opportunities out there.

Watch OpenX on Stage

OpenX executives take the stage with other industry leaders to talk about the changing digital ecosystem and how brands leverage innovation and technology to stay ahead.

Tuesday, 30 July 2019

12:00 PM

The State of Digital Advertising in 2019

Digital advertising is growing fast, constantly changing and more fragmented than ever. To keep up, marketers are increasingly shifting their ad dollars to the platforms that are easiest to use, and have been proven to drive ROI – the walled gardens. Facebook and Google now command more than 60% of all digital ad dollars today. The problem, however, is that these environments don’t have the reach comparable to the spend they drive, and only command about 30% of consumer attention. 

 

Kicking off the Brand Innovation Track, OpenX Co-Founder Jason Fairchild takes the stage to talk about why we’re seeing a massive asymmetry in ad spend today, the impact this dynamic is having on marketers and publishers, and the key to restoring balance to the digital ad ecosystem.

Jason Fairchild
Co-Founder, OpenX
12:10

TV’s Tipping Point: Streaming Has Become Mainstream

More people than ever are streaming video content. Whether it be on a smart TV, a mobile phone or any other kind of connected device, it’s clear that OTT usage has grown to make up a significant portion of all consumer time spent with media, and it’s not slowing anytime soon. 

 

Now the industry must take a hard look at the $150+ billion spent on TV ads worldwide and ensure it’s being used in a way that provides the best return for advertisers. Dallas Lawrence, chief brand officer at OpenX, takes the stage to share insights and key learnings from “The 2019 OTT Consumer Report,” followed by a lively discussion among industry leaders on how marketers can navigate this lucrative space.

Gai Le Roy
CEO of IAB Australia
Sarah Keith
MD of Publicis Media Exchange at Publicis
Dallas Lawrence
Chief Brand Officer of OpenX

Wednesday, 31 July 2019

1:50 PM

Reprogramming Programmatc

Australia is facing calls to adopt a GDPR-style privacy code. With significant regulation on the horizon or in effect over third-party data, opt-ins and digital transparency, will these restrictions advance the quality of digital marketing and improve the advertising experience for the consumer or will it spell trouble for the industry? Is it time to reprogram programmatic?

Andrew Tu
MD of APAC, OpenX

OX VIPDinner2 - OpenX at Advertising Week APAC 2019

Advertising Week APAC Dinner & Wine Tasting

Private Dinner

Join our new Managing Director, Andrew Tu, and our Co-Founder, Jason Fairchild, for an extraordinary dining experience at Icebergs Restaurant at Bondi Beach with Head Chef, Monty Koludrovic. This experience includes a tour of Australia’s best wines hand picked by the Icebergs Sommelier.