School of Programmatic | U.S.
August 17, 2016
The core concepts of programmatic
Audience: Publishers, App Developers, Trading Desks, Media Services, Advertisers, Agencies.
What you’ll learn:
- Building common Language: the ABCs
- Exploring the market place: ad networks, exchanges, programmatic direct
- Introducing the data explosion
- Understanding the differences between buying and selling models (RTB, Direct, PMP)
- Developing operational technology skills for demand and supply side
Content presented by:
- Andrew Buckman, MD Europe, OpenX
- Tom O’Donnell, Head of Advertising Strategy, Gumtree