School of Programmatic

Be the Expert.

School of Programmatic | U.S.

August 17, 2016

The core concepts of programmatic

Audience: Publishers, App Developers, Trading Desks, Media Services, Advertisers, Agencies. 

What you’ll learn: 

  • Building common Language: the ABCs
  • Exploring the market place: ad networks, exchanges, programmatic direct
  • Introducing the data explosion
  • Understanding the differences between buying and selling models (RTB, Direct, PMP)
  • Developing operational technology skills for demand and supply side

Content presented by:

  • Andrew Buckman, MD Europe, OpenX
  • Tom O’Donnell, Head of Advertising Strategy, Gumtree