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Under Armour Leverages the Strength of OpenX’s Ad Exchange in Mobile
Under Armour Connected Fitness is the clear leader when it comes to fitness apps, with over 160M registered users across their four core properties: UA Record, Endomondo, MyFitnessPal and MapMyRun. These apps offer comprehensive tools to track health across five main areas: activity, nutrition, fitness, and sleep. Under Armour Connected Fitness was looking for ways to help them increase fill and revenue and made the decision to integrated with the OpenX Ad Exchange.
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Quality. Experience. Scale. Technology.