How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performance
Summary
M&C Saatchi wanted to try something different for a traditionally desktop-heavy tech client: test the value of programmatic mobile web in a holistic, direct response conversion flow.
M&C Saatchi tested high-quality, premium mobile inventory through the OpenX Exchange.
The results were 80% higher conversions and 27% higher ROAS.
How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performance
M&C Saatchi teamed with OpenX to test a multi-device buying strategy to improve campaign performance for a prominent tech client. Read the case study for the results!
Download Case Study
