- How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performance

M&C Saatchi Mobile

How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performance


OX CaseStudy MCSaatchi Hero - How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performance

Summary

M&C Saatchi wanted to try something different for a traditionally desktop-heavy tech client: test the value of programmatic mobile web in a holistic, direct response conversion flow.

M&C Saatchi tested high-quality, premium mobile inventory through the OpenX Exchange.

The results were 80% higher conversions and 27% higher ROAS.

OX CaseStudies Thumbs MCSaatchiMobile 1 - How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performance

How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performance

M&C Saatchi teamed with OpenX to test a multi-device buying strategy to improve campaign performance for a prominent tech client. Read the case study for the results!


Download PDF Case Study
- How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performance

Driving Superior Monetization

Quality. Experience. Scale. Technology.


Contact Us

- How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performance