How Kiplinger Increased Spend 3X Through Private Marketplace Deals
Summary
Kiplinger first signed on with OpenX’s header bidder, resulting in high win rates and CPMs.
Kiplinger expanded their monetization strategy, adopting OpenX PMPs and instantly scaling unique demand through OpenX Multi-Publisher PMPs.
Kiplinger is also one of OpenX’s early Real-time Guaranteed partners, enabling revenue-guaranteed programmatic deals with buyers.
How Kiplinger Increased Spend 3X Through Private Marketplace Deals
Kiplinger is a leader in personal finance news and business forecasting. Serving a large, engaged audience of investment gurus and money managers, Kiplinger attracts 4.5 million unique visits and 30 million page views per month.
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