- How iFunny Lowered Discrepancies and Increased Revenue by 20%

iFunny

How iFunny Lowered Discrepancies and Increased Revenue by 20%


OX CaseStudy iFunny - How iFunny Lowered Discrepancies and Increased Revenue by 20%

Summary

iFunny was looking to solve for the high rate of discrepancies they were experiencing through tag-based implementations that were plugged into their mediation platform.

Once they implemented the OpenX Mobile SDK, iFunny’s discrepancies dropped down to under 1%, and they experienced a 50% rise in CPMs compared to their tag-based implementation.

Through their SDK integration, iFunny began monetizing MRAID formats which proved to be one of the main drivers of revenue lift. Enabling MRAID formats on their SDK implementation, drove a 15% lift in CPMs for iFunny.

OX CaseStudies iFunny Thumb 1 - How iFunny Lowered Discrepancies and Increased Revenue by 20%

How iFunny Lowered Discrepancies and Increased Revenue by 20%

iFunny is a leader in the mobile app space with an intense focus on making its users laugh. And it’s working. They are currently a top 10 Entertainment app in the iTunes app store with over 45 million downloads across iOS and Android. According to comScore, iFunny accounts for 2% of time spent on mobile app for people in the US between the ages 18-24, just behind Netflix and Facebook Messenger.


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- How iFunny Lowered Discrepancies and Increased Revenue by 20%

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- How iFunny Lowered Discrepancies and Increased Revenue by 20%