Grindr

Grindr

Leverages OpenX to Increase Competition for Their Inventory and Drive Value


Summary

Launched in August 2015 into the middle of Grindr’s demand stack, OpenX is now consistently at the top contributing real value.

eCPMs have doubled for most of their ad units and internationally, they have seen increased stability in price and fill.

Grindr, working with our yield teams, learned techniques that improved revenue and raised overall CPM by putting pressure on all their ad networks.

Grindr Leverages OpenX to Increase Competition for Their Inventory and Drive Value

Grindr, with over 12 million members worldwide generating 6 billion ad impressions, was looking to increase their programmatic revenue. By working with OpenX, they discovered how to access more demand and learned new techniques for improving yield.

Driving Superior Monetization

Quality. Experience. Scale. Technology.


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