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OpenX and Graphiq Expand Relationship with Header Bidding
OpenX, a leader in creating programmatic advertising marketplaces, and Graphiq, formerly FindTheBest, the leading operator of vertical search engines and provider of interactive data visualizations, are excited to announce an expanded relationship with the integration of header bidding into Graphiq’s monetization strategy.
Due to the increase in competition for our inventory, Graphiq has seen a 30-40 percent increase in CPMs, which has allowed them to test new channels and significantly scale their business.
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