- How OpenX & Google are Delivering Increased Demand & Value for Publishers Globally

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Delivering Increased Demand and Value for Publishers Globally


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Summary

More than 200 premium publisher partners are now receiving ads from OpenX via Google’s Exchange Bidding.

Publisher partners who enabled Exchange Bidding through the OpenX Exchange experienced an average 48% increase in programmatic revenue from OpenX.

The top 20 publishers experienced an average revenue lift from OpenX of more than 130%.

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Delivering Increased Demand and Value for Publishers Globally

Over the past year, OpenX in collaboration with Google has helped develop an advanced marketplace for publishers to truly maximize performance. The initial results offer an important proof point on the power of openness and industry collaboration.


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- How OpenX & Google are Delivering Increased Demand & Value for Publishers Globally

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- How OpenX & Google are Delivering Increased Demand & Value for Publishers Globally