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Condé Nast UK is maximising revenue using OpenX Technology
As the market grows Condé Nast recognizes programmatic as an important part of its digital ad proposition, and plans to be at the forefront of this revolution.
In this in-depth interview, Malcolm Attwells, Commercial Director at Condé Nast Digital Britain describes the challenges facing the industry, the importance of brand safety and ad quality, and Condé Nast’s future programmatic plans.
Driving Superior Monetization
Quality. Experience. Scale. Technology.