July 09, 2015
Programmatic’s Biggest Challenge
As the global ad industry shifts to programmatic ad buying, fraud remains a top concern – and a moving target. By working with a platform that uses advanced technology to detect fraud, you can stay one step ahead of the fraudsters.
Find out how to stay current, competitive and in control in today’s digital ad marketplace with the infographic below:
To provide some additional clarity on the current state of programmatic and traffic quality, OpenX’s VP of Marketplace Quality, John Murphy shares his insight and advice for solving programmatic’s biggest problem: