January 25, 2016
OpenX Introduces Real-Time Guaranteed
Today we’re excited to announce the launch of Real-time Guaranteed (RTG), the first solution to enable direct, guaranteed deals executed over programmatic technology with audience syncing and precise forecasting. RTG combines the business terms of direct-sold deals with the benefits of real-time bidding technology, giving publishers the certainty of guaranteed demand and advertisers priority access to premium inventory through a programmatic channel.
Find out everything you need to know about real-time guaranteed with the infographic below: