December 15, 2016
Combating Fraud – Part 3: The Right Approach
Drastically reducing ad fraud must happen for marketers to have the confidence in the audiences they are reaching, where and when, opening the pipeline for increased investment in new digital advertising techniques. This is an entirely achievable endeavor but will require participation from all sides of the industry.
In the third and final part of our series on improving ad quality, our marketplace quality experts join executives from WhiteOps, Integral Ad Science, and Dstillery to share their visions of a fraud-free marketplace. We explore how to encourage collaboration between vendors, agencies and brands to promote a more fair and transparent exchange for a brighter digital advertising future.
- Technology is at the heart of rooting out digital ad fraud
- Cross functional teams from data scientists to engineers to in-house experts need to work together to rapidly adjust to emerging threats
- Winning the fight against fraud is not about what tools you bring to it today, but what tools you can develop for future problems