August 24, 2016
Bidding Without a Header: A Guide to Bidder for Apps
Maggie Mesa, VP of Mobile Business Development, and Justin Re, Director of Mobile Product, recently discussed the key differences between header bidding on desktop and in-app, and how the technology is now being applied to the mobile in-app environment in a Q&A by AdMonsters.
Read the full article on AdMonsters, Bidding Without a Header: OpenX Explains Their Take on In-App Bidding, to understand the distinct features of bidder in-app, how publishers and app developers can use the technology to gain access to demand from premium brands, and how it’s imperative to work with a partner, like OpenX, that can help you to find the best solution for maximizing your revenue.
If you have any questions about header bidding and Bidder for Apps or for anything else, please contact us and a member of our team will be happy to help you.