September 29, 2015
All Access Pass: Dissecting Header Bidding With OpenX’s Qasim Saifee
By Gavin Dunaway, Senior Editor, AdMonsters
Header bidding (also referred to as tagless bidding) might seem as mysterious as it is exciting. Sure, it’s driving mad revenue for all your publisher friends, but what are these whispers about editing source code, latency and bizarre implementations never seen before in digital advertising? Oh dear, oh my!
Not to fear – Qasim Saifee, OpenX SVP of Monetization Platform, is here to hold your hand through a comprehensive exploration of header bidding and how it enables publisher demand partners to evaluate inventory before the impression even hits the ad server and dynamically enter competitive bids. In addition to walking through the tech basics, Saifee expounds on the benefits for publishers, implementation challenges, where private marketplaces fit and how header bidding is paving a bold future for programmatic transactions.
For the entire AdMonsters Q&A with OpenX’s Qasim Saifee and AdMonster’s Gavin Dunaway, click here.