February 13, 2018

Featured Blog

How Publishers Can Balance Superior Ad Quality With Their Monetization Goals

Following the decision by multiple advertisers to slash millions in their digital ad budgets last year due to brand safety concerns, publishers are under immense pressure to deliver high quality environments. The rapid growth in the programmatic industry and massive demand from advertisers has exacerbated quality challenges flooding the market with ads, making the job of quality control a daunting task. Consider the scope of the issue: on an average month, publishers see bids from several hundred thousand marketers which are segmented in several thousand industry categories and subcategories.

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