As one of Turn’s cleanest supply partners, OpenX brought inventory quality and scale, contributing to a healthy ecosystem and safe buying environment for Turn and its buyers.
Julius Ramirez, Senior Director, Global Business Development, TurnWatch Video
Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson.
Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media NetworkRead More
Digiday & OpenX WTF is a PMP? Quick Read
In this guide, we’ll take a look at the development of PMPs from the primordial swamp of RTB to the rarefied private markets where only the topmost tier of digital inventory is exchanged. We’ll also look at some of the factors driving adoption, explore the global penetration of PMPs and take into account some of the factors that might be slowing down adoption.
Driving superior monetization for publishers & app developers and maximizing value for brands & marketers.
Quality. Experience. Scale. Technology.