OpenX Product

OpenX Product

OpenX Mobile

A Multi-Format, Mobile Ad Exchange, Ranked #1 in Quality


Driving Superior Monetization for App Developers

OpenX provides 900+ premium app publishers with access to the global marketing budgets of the world’s leading advertisers. Enabling various ad formats, selling models and integration methods that meet their needs.
Formats that Fit
Formats that Fit

Leverage banner ads, rich media, interstitial or video formats that work with your app’s user experience.

Maximum Mobile Yield
Maximum Mobile Yield

Maximize inventory value via open auctions or in private marketplaces, and provide buyers with “first look” using OpenX Bidder for Apps, in the exchange ranked 1st for traffic quality.

Premium Mobile Demand
Premium Mobile Demand

A global ad exchange that is integrated with 135+ mobile first and cross-screen demand partners, who work with the largest advertisers and media buyers spanning 190 countries.

Optimized for Mobile
Optimized for Mobile

Lightweight solutions that work with existing primary SDKs and are optimized for mobile environments.

Bidder for Apps

Bidder for Apps

A lightweight adapter that works with your existing Primary SDK and takes full advantage of the mobile first OpenX Ad Exchange to deliver superior yield on every impression.


The Next Level in App Monetization
The Next Level in App Monetization

OpenX Bidder for Apps is an easy to integrate, lightweight App bidder solution that delivers superior yield on every impression.

Increased Competition and Participation
Increased Competition and Participation

Experience real-time competition for each ad impression from secure, high quality demand partners.

Technical Sophistication
Technical Sophistication

A lightweight solution that works alongside your Primary SDK, managing latency from mobile environments, and increasing competition for all your ad inventory.

Premium Mobile Demand
Premium Mobile Demand

Integrated with 150+ mobile first and cross-screen demand partners who represent 11K+ of the world’s largest advertisers.

Brand Tags

Brand Tags

Quickly integrate the power of the OpenX Ad Exchange with our mobile optimized JavaScript, VAST and VPAID tags that are easy to integrate and require no developer resources.


  • OpenX remains committed to not only setting, but continuously raising, the industry standard for high-quality, fraud-free advertising experiences.

    John Murphy, Vice President Marketplace Quality, OpenX

    Learn More
  • Since incorporating OpenX into our demand stack last year, we’ve seen a great fill rate and a steady climb in revenue. As a result we’ve continually adjusted their position in our stack to a higher priority.

    Steve Gendreau, AdOps Manager at Under Armour Connected Fitness

    Learn More
  • Other networks are simply blind inventory fillers. We turn them off and we turn them on, but never know what they’re actually capable of delivering. On the other hand, OpenX works with us as a partner. With OpenX we feel that it’s a mutually beneficial partnership.

    Steve Levin, Head of Global Sales, Grindr

    Learn More
  • The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped us get there.

    Ben Harman, Director of Advertising Operations, CarGurus

    Watch Video
  • Quite simply, it worked. We’ve seen such high CPMs that it’s like Bidder is our 2nd most successful salesperson.

    Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network

    Watch Video

News & Documentation

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.

Product Documentation

Getting Started With Mobile

Read Documentation

In The News

A Guide to Bidder for Apps

Learn More

Product Documentation

Mobile Ad Requests

Read Documentation

OpenX Blog

The latest innovations, insights and trends in ad tech.

Driving superior monetization for publishers & app developers and maximizing value for brands & marketers.

Quality. Experience. Scale. Technology.


Contact Us