Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson.
Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media NetworkWatch Video
We found that OpenX Bidder adds 24% more users and 16% more so-called ‘high-value’ users to what tag-based publishers already provided.
Tanuj Joshi, Vice President, Global Media Partnerships, MediaMathWatch Video
By connecting to the most powerful programmatic marketplace in the world – the OpenX Ad Exchange – publishers immediately experience increased competition from premium brands for their impressions. The results are dynamic bids and smarter decisioning that help publishers and app developers optimize the value of every impression.
Digiday & OpenX WTF Header Bidding Quick Read
Header bidding: what was once a simple hack to help publishers monetize, has evolved into a full-fledged industry practice that’s leveling the playing field between publisher and advertiser. Download this guide to learn how header bidding works, how it’s transforming RTB and what the future holds.
Everything You Need to Know About Header Bidding
Header Bidding continues to take our industry by storm. When this infographic was first created in 2015 there was a lot of confusion about what header bidding is, how it works, and why the industry should be paying attention. Since then header bidding has evolved but sometimes everyone can benefit from brushing up on the fundamentals.
Driving superior monetization for publishers & app developers and maximizing value for brands & marketers.
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