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Demand From Your Media

January 28-30: Marco Island, FL

We’re excited to see you at

IAB ALM 2024!

Our team of experts would love to connect and help you Demand More From Your Media in 2024. Whether you're a buyer in need of a future-proof cookieless strategy and/or increased transparency in your CTV buys or a publisher in search of incremental revenue from OpenX’s unique demand or advanced political controls, our team of experts is here to be your consultative partner.

Fill out the form below to meet with our team.

Event Details

Monday January 29th, 4:05-4:35PM ET

Behavioral Reinvented: How Can Generative AI Drive Audience Targeting in the Future of Advertising?

Explore how cutting-edge generative AI can revolutionize advertising strategies by simplifying audience identification and activation. With the imminent cookie deprecation and an impending signal loss on the horizon, It’s time for marketers to rethink traditional audience buying. Relying on data vendors, stores, and marketplaces to extract user IDs that align with their targeting criteria and importing lists of these IDs to DSPs is riskier than ever before.

Join PrimeAudience to discover how to leverage cookieless technologies to strike the delicate balance between privacy and utility amid fragmentation and interoperability challenges.

Speakers:

Host: Matt Shapo
Director, Digital Audio & Video
IAB Media Center, IAB

Mateusz Rumiński
Vice President of Product
PrimeAudience

Geoff Wolinetz
SVP, Publisher and Demand Platforms
OpenX

Meet the Team

John Gentry

John Gentry

CEO

Geoff Wolinetz

Geoff Wolinetz

SVP, Publisher and Demand Platforms

Matt Sattel

Matt Sattel

SVP, Buyer Development

Stacy Bohrer

Stacy Bohrer

VP, US Sales

Brian Chisholm

Brian Chisholm

SVP, Strategic Partnerships

Danner Close

Danner Close

VP, Strategic Relationships (DSP)

Amanda Forester

Amanda Forester

VP, Marketing

Tyler Romasco

Tyler Romasco

VP, Publisher Development

Rebecca Bonell

Rebecca Bonell

Business Development, Sr. Director

Mike Chowla

Mike Chowla

SVP, Product

Gil Sommer

Gil Sommer

VP, Product

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