- How OpenAudience will Drive Audience Engagement in Cookieless Environments

Webinar

How OpenAudience will drive audience engagement in cookieless environments

Thursday, March 12, 2020 | 1:00 PM EST | 1-hour


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Who is this webinar for?

Anyone concerned about the very real risk of revenue loss in cookieless environments.
- How OpenAudience will Drive Audience Engagement in Cookieless Environments
What you’ll learn?

Our first webinar looked at “How to Boost Revenue in Cookieless Environments” and featured a tangible approach to preserving publishing revenue in a cookieless marketing economy. In our March webinar, we will look at how OpenAudience, our people-based marketing product for the open web, is geared to increase audience engagement and drive stronger marketing outcomes – despite changes to privacy regulation, online identity, and the closed platform ecosystems. We’ll dive deeper into the OpenAudience solution, sharing key privacy, identity and activation partners, look at technical underpinnings and reveal how we have packaged our solution to target and engage audiences in a privacy-compliant manner…ultimately without a cookie in sight. We believe OpenAudience will evolve the programmatic industry. Please join us to see how this is done.

Featured Speaker

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Todd Parsons

Chief Product Officer

Todd Parsons is the Chief Product Officer at OpenX, where he leads a global team and is responsible for planning, implementation and go-to-market strategy across the company’s entire portfolio of products including display, mobile app and video.


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