We’re excited to see you at
Possible Conference 2025!
Our team of experts would love to connect and help you Demand More From Your Media in 2025. Whether you need an optimized curation strategy, increased transparency in your CTV buys or incremental revenue from OpenX’s unique demand, our team of experts is here to be your consultative partner.
Fill out the form below to request a meeting with the team.
Schedule of Events
Swing by our cabanas (#702 & #703) on Tuesday and Wednesday. We’re located on the upper level above the Cote Restaurant.
Monday, April 28, 2025, Time: 3:30-4:15 PM ET
The Transparency Gap: Why We Need More Than Certification To Improve Brand Safety & Working Media
Location:
Fontainebleau Miami, Coastal Center 2nd Floor
Moderator:
Tyler Romasco, SVP Global Publisher Development (OpenX)
With major brand safety issues continuing to arise, many programmatic partners hold Trustworthy Accountability Group (TAG) certification for fraud and piracy, but few achieve certification for transparency. To truly drive performance, brands and publishers must demand more than just brand safety certification. Why is transparency often overlooked, and what does it really mean for the industry?
Join a dynamic panel featuring experts from the Association of National Advertisers (ANA), TAG, OpenX, and CVS as they explore:
- Why we need more than brand safety certification—and the impact on the ecosystem
- The importance of established transparency practices and certification
- Actionable steps for brands and publishers to demand transparency in order to power performance
Following a brief panel discussion, attendees will engage in a lively Q&A and leave with actionable strategies to drive transparency in programmatic media buying. Together, let’s make transparency more than just a buzzword.
Speakers
Tyler Romasco
OpenX
SVP, Global Publisher Development
Melissa Gallo
CVS
Executive Director, Head of Client Success
Julie Weitzner
Association of National Advertisers
SVP, Brand & Media
Mike Zaneis
Trustworthy Accountability Group
CEO
Meet the Team
Tyler Romasco
SVP, Global Publisher Development
Amanda Forrester
SVP, Marketing
Andrew Goode
VP, Strategy
Brian Chisholm
SVP, Strategic Partnerships
Danner Close
VP, Demand Platforms
Erika Loberg
Sr. Director, Advanced TV
Gil Sommer
Head of Global Product
Jeff Harp
RVP, Buyer Development (West & Central)
Jesse Brooks
RVP, Buyer Development (East)
Jim Michaels
Commercial Solutions Manager
Maureen Kenny
Head of Sales (East)
Nichole Schupbach
Sr. Director, Demand Platform Operations
Rebecca Bonell
Sr. Director, Business Development (Nam & LATAM)
Travis Newman-Hung
Director of Sales
Tucker Hennemuth
Global Head of Customer Success Engineering
Tyler Webster
Sr. Director, Buyer Development