{"id":596,"date":"2020-06-10T08:32:48","date_gmt":"2020-06-10T08:32:48","guid":{"rendered":"http:\/\/v2.openx.local\/tought_leadership\/the-fundamentals-of-people-based-marketing-whitepaper\/"},"modified":"2022-03-21T22:04:43","modified_gmt":"2022-03-21T22:04:43","slug":"people-based-marketing-open-web","status":"publish","type":"thought-leadership","link":"https:\/\/www.openx.com\/en-gb\/thought-leadership\/people-based-marketing-open-web\/","title":{"rendered":"The Fundamentals of People-Based Marketing Whitepaper"},"content":{"rendered":"\n<p>This whitepaper will explain the reasons behind the rise of people-based marketing, the fundamentals that make up this effective marketing strategy, and how people-based marketing on the open web helps marketers drive return on ad spend (ROAS).&nbsp;<\/p>\n\n\n\n<p>Learn more about the 3 pillars of people-based marketing and how OpenX\u2019s OpenAudience solution enables People-Based Marketing across the Open Web:<\/p>\n\n\n\n<ul><li>Identity<\/li><li>Permissions<\/li><li>Context<\/li><\/ul>\n","protected":false},"author":2,"featured_media":1496,"menu_order":0,"template":"single-thought-leadership-landing.php","format":"standard","meta":{"_acf_changed":false},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Fundamentals of People-Based Marketing Whitepaper<\/title>\n<meta name=\"description\" content=\"Learn more about the 3 pillars of people-based marketing and how OpenX\u2019s OpenAudience solution enables People-Based Marketing across the Open Web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/thought-leadership\/people-based-marketing-open-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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