{"id":763,"date":"2013-10-24T01:48:33","date_gmt":"2013-10-24T01:48:33","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/leading-publishers-executives-industry-analysts-join-second-annual-openx-conference-in-new-york-city\/"},"modified":"2022-03-13T04:54:13","modified_gmt":"2022-03-13T04:54:13","slug":"leading-publishers-executives-industry-analysts-join-second-annual-openx-conference-in-new-york-city","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/en-gb\/press-releases\/leading-publishers-executives-industry-analysts-join-second-annual-openx-conference-in-new-york-city\/","title":{"rendered":"Leading Publishers, Executives &#038; Industry Analysts Join Second Annual OpenX Conference In New York City"},"content":{"rendered":"\n<p><strong><em>Leading Publishers, Executives &amp; Industry Analysts Join Second Annual OpenX Conference In New York City<\/em><\/strong><\/p>\n\n\n\n<p><strong>LOS ANGELES, October 24, 2013<\/strong>&nbsp;OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced that it will host its second annual industry conference on Tuesday, October 29, 2013 in New York City. The invitation-only event will build upon the theme Great Content Deserves More with specific focus on the relationship between content and revenue. The conference\u2019s sessions will examine important trends in digital advertising, with focus on ad exchanges, multiscreen and programmatic selling and buying. The conference\u2019s audience of senior executives from major publishers, agencies and Demand Side Platforms will also learn about OpenX\u2019s product roadmap and interact during breakout sessions that will explore trends in programmatic trading.<\/p>\n\n\n\n<p>Speaking on topics related to the conference\u2019s theme will be leading figures in digital advertising, including:<\/p>\n\n\n\n<ul><li>Quentin George \u2013 Co-Founder and Principal, \\UNBOUND\\<\/li><\/ul>\n\n\n\n<p><em>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The Evolution of Programmatic Media Trading<\/em><\/p>\n\n\n\n<ul><li>Bill Demas \u2013 President and Chief Executive Officer, Turn<\/li><\/ul>\n\n\n\n<p><em>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;How Do Advertisers Value Content?<\/em><\/p>\n\n\n\n<ul><li>Richard Frankel \u2013 President, Rocket Fuel<\/li><\/ul>\n\n\n\n<p><em>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Future of Content in a Programmatic World<\/em><\/p>\n\n\n\n<p>Confirmed panelists include:<\/p>\n\n\n\n<ul><li>Brian Stempeck \u2013 Senior Vice President, Strategic Business Development, The Trade Desk<\/li><li>Susan Bidel \u2013 Senior Analyst, Forrester<\/li><li>Matt Prohaska \u2013 Director, Programmatic Advertising, The New York Times<\/li><li>Will Doherty \u2013 Director, Business Development, Netmining<\/li><li>Toni Sampson-Riebe \u2013 Director, Digital and Vertical Classified Sales, Milwaukee Journal Sentinel and JSOnline.com<\/li><\/ul>\n\n\n\n<p>OpenX chief executive officer Tim Cadogan and other members of the Company\u2019s executive team will also participate.<\/p>\n\n\n\n<p>\u201cWe\u2019re looking forward to offering a forum for industry leaders to explore the challenges inherent in connecting content with revenue,\u201d said Tim Cadogan, chief executive officer, OpenX. \u201cIn many ways, content is the most valuable asset of major publishers and improving the way that advertising interacts with that content benefits not only publishers, but also advertisers and, ultimately, consumers. We\u2019re excited to discuss how the monetization of digital advertising can evolve to benefit all participants in the ecosystem.\u201d<\/p>\n\n\n\n<p>The event will be held at the Tribeca Grand and is by invitation only. To request an invitation, please visit:&nbsp;<a href=\"http:\/\/openxconference.openx.wpengine.com\/\">openxconference.openx.wpengine.com<\/a> or email: <a href=\"mailto:openxconference@openx.com\">openxconference@openx.com<\/a><\/p>\n\n\n\n<p>To request media accreditation, please email: <a href=\"mailto:media@openx.com\">media@openx.com<\/a><\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>OpenX is a global leader in digital and mobile advertising technology. OpenX\u2019s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.<\/p>\n\n\n\n<p>OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.<\/p>\n\n\n\n<p>For more information, please visit&nbsp;<a href=\"http:\/\/www.openx.com\/\">www.openx.com<\/a><\/p>\n\n\n\n<p>OpenX is a trademark of OpenX Limited.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[45,18,109,81,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leading Publishers, Executives &amp; Industry Analysts Join Second Annual OpenX Conference In New York City<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/press-releases\/leading-publishers-executives-industry-analysts-join-second-annual-openx-conference-in-new-york-city\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading Publishers, Executives &amp; Industry Analysts Join Second Annual OpenX Conference In New York City\" \/>\n<meta property=\"og:description\" content=\"Leading Publishers, Executives &amp; Industry Analysts Join Second Annual OpenX Conference In New York City LOS ANGELES, October 24, 2013&nbsp;OpenX Technologies, Inc. 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