{"id":758,"date":"2014-04-22T05:00:22","date_gmt":"2014-04-22T05:00:22","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/to-extend-digital-advertising-capabilities-yp-teams-up-with-openx\/"},"modified":"2022-03-13T04:50:56","modified_gmt":"2022-03-13T04:50:56","slug":"to-extend-digital-advertising-capabilities-yp-teams-up-with-openx","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/en-gb\/press-releases\/to-extend-digital-advertising-capabilities-yp-teams-up-with-openx\/","title":{"rendered":"To Extend Digital Advertising Capabilities, YP Teams Up With OpenX"},"content":{"rendered":"\n

YP Offers Programmatic Digital Display Advertising with OpenX Technology<\/em><\/p>\n\n\n\n

NEW YORK and LOS ANGELES \u2013 APRIL 22, 2014 <\/strong>\u2014 YP, the largest local ad platform in the U.S., today announced the expansion of its digital advertising portfolio to include programmatic display advertising for national advertisers by teaming up with OpenX, a global leader in web and mobile advertising technology. Under the terms of the multi-year agreement, OpenX will enable YP to optimize display inventory yield by integrating YP National Sales team\u2019s demand with Real-Time Bidding (RTB) and ad network demand in one unified auction for each impression across the web and mobile. The partnership is effective immediately.<\/p>\n\n\n\n

YP continues to enhance its digital advertising portfolio by carving out new and valuable digital display inventory for national advertisers. In addition to market leading search and mobile capabilities, YP now has enhanced its owned and operated display inventory, including YP.com and an extended display ad network made up of hundreds of sites. OpenX\u2019s single, integrated technology platform will help unify YP\u2019s digital display inventory across mobile and the web, making it easy to buy and optimize for advertisers.  This adds to the existing capabilities of YP\u2019s ad network, which connects businesses with more than 100 million local consumers[1]<\/a>.<\/p>\n\n\n\n

\u201cEvolving YP\u2019s digital advertising offering is a core part of our strategy and now we have an enhanced way to sell and manage digital display inventory with a trusted partner like OpenX,\u201d said David Lebow, executive vice president and general manager, Digital Markets Group, YP.  \u201cThis, combined with our recently launched mobile targeted display products, shows YP\u2019s commitment to serve national advertisers looking to reach local consumers through performance advertising.\u201d<\/p>\n\n\n\n

OpenX\u2019s innovative technology, which handles trillions of ad transactions annually[2]<\/a>, redefines the concept of yield optimization for leading online publishers such as YP. In addition to leveraging OpenX Ad Exchange and OpenX SSP, YP will also leverage OpenX Ad Server to deliver hyper-local targeted campaigns across all ad formats on all screens.<\/p>\n\n\n\n

\u201cOpenX is committed to helping digital media companies maximize their revenue and we\u2019re delighted to welcome YP as a partner,\u201d said Tim Cadogan, chief executive officer, OpenX. \u201cOur selection by YP, a leader in the local advertising industry, is an especially encouraging endorsement of our ability to support major publishers across multiple screens on one platform. We\u2019re looking forward to working with YP as they embrace the benefits of programmatic.\u201d<\/p>\n\n\n\n

This year, YP opened a new office in the heart of New York City \u2013 the epicenter of the advertising industry. The office is home to YP\u2019s National brand and agency sales team.<\/p>\n\n\n\n

About YP<\/strong><\/p>\n\n\n\n

YP is a multi-billion dollar business operating the largest local ad platform in the United States that connects consumers to businesses and helps local businesses and communities grow.  YP\u2019s flagship consumer brands include the popular YP\u2120 app<\/a> and YP.com<\/a>, which are used by more than 70 million visitors each month in the U.S.[3]<\/a> and The Real Yellow Pages\u00ae directory.  For advertisers, YP is the leading local advertising solution to connect with the right consumers online, on mobile or in print. YP products and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning 575,000 businesses. For more information on YP, visit us at http:\/\/corporate.yp.com<\/a>. Follow us on Facebook: http:\/\/www.facebook.com\/YP<\/a> and on Twitter: @YP<\/a>.<\/p>\n\n\n\n

About OpenX<\/strong><\/p>\n\n\n\n

OpenX is a global leader in web and mobile advertising technology. OpenX\u2019s vision is to unleash the full economic potential of digital media companies through superior advertising technology. OpenX provides a comprehensive technology platform for publishers that includes one of the first and largest programmatic ad exchanges, a next generation supply side platform and fully featured ad serving. All these products are multiscreen and OpenX also offers one of the industry\u2019s most robust SDKs for app developers.<\/p>\n\n\n\n

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. OpenX is a trademark of OpenX Limited.<\/p>\n\n\n\n

For more information, please visit www.openx.com<\/a><\/p>\n\n\n\n

Please follow us on Twitter: @OpenX and Facebook: http:\/\/www.facebook.com\/OpenX<\/p>\n\n\n\n

YP Media Contacts:<\/strong><\/p>\n\n\n\n

Kristen Morquecho
1.818.649.8934
km8022@yp.com<\/a><\/p>\n\n\n\n

DKC PR for YP
Ezra Rich
1.212.981.5253
ezra_rich@dkcnews.com<\/a>    <\/p>\n\n\n\n

OpenX Media Contact:<\/strong><\/p>\n\n\n\n

Al Duncan
1.626.466.1142
media@openx.com<\/a><\/p>\n\n\n\n

[1]<\/a> YP internal data, January 2014
[2]<\/a> OpenX internal data
[3]<\/a> YP internal data, January 2014<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[27,24,26],"acf":[],"yoast_head":"\nTo Extend Digital Advertising Capabilities, YP Teams Up With OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/press-releases\/to-extend-digital-advertising-capabilities-yp-teams-up-with-openx\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Extend Digital Advertising Capabilities, YP Teams Up With OpenX\" \/>\n<meta property=\"og:description\" content=\"YP Offers Programmatic Digital Display Advertising with OpenX Technology NEW YORK and LOS ANGELES \u2013 APRIL 22, 2014 \u2014 YP, the largest local ad platform in the U.S., today announced the 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