{"id":755,"date":"2014-05-28T05:00:34","date_gmt":"2014-05-28T05:00:34","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/web-and-mobile-advertising-technology-leader-openx-appoints-tish-whitcraft-as-chief-customer-officer\/"},"modified":"2022-03-13T04:50:08","modified_gmt":"2022-03-13T04:50:08","slug":"web-and-mobile-advertising-technology-leader-openx-appoints-tish-whitcraft-as-chief-customer-officer","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/en-gb\/press-releases\/web-and-mobile-advertising-technology-leader-openx-appoints-tish-whitcraft-as-chief-customer-officer\/","title":{"rendered":"Web and Mobile Advertising Technology Leader OpenX Appoints Tish Whitcraft as Chief Customer Officer"},"content":{"rendered":"\n<p><strong><em>Industry Veteran Brings More Than 20 Years of Leadership Experience to Newly Created Role<\/em><\/strong><\/p>\n\n\n\n<p><strong>LOS ANGELES, May 28, 2014&nbsp;&nbsp; <\/strong>OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the appointment of industry veteran Tish Whitcraft to the newly created role of chief customer officer. In the new role, Whitcraft will lead OpenX\u2019s partner services team, including all of the Company\u2019s support, sales engineering, and customer operations, and will also be responsible for the overall monetization growth and success of the Company\u2019s partners. Whitcraft will become a member of OpenX\u2019s executive team and will report to Company president, John Gentry. The appointment is effective immediately.<\/p>\n\n\n\n<p>\u201cAs OpenX continues to accelerate our growth and increase the thousands of publishers and app developers who depend on our products for revenue maximization, the need to ensure the excellence of the OpenX customer experience has never been more important,\u201d said John Gentry, president, OpenX. \u201cWith her deep operational experience and extensive background managing customer experience at some of the world\u2019s largest media companies, Tish brings a unique perspective and skill set to OpenX, and we\u2019re thrilled to have her join the leadership team.\u201d<\/p>\n\n\n\n<p>As chief customer officer, Whitcraft will be at the center of managing OpenX\u2019s publisher experience. She will play an ongoing role in delivering on OpenX\u2019s constant commitment to maximizing publisher revenue and to providing positive, proactive experiences for every partner.Whitcraft will also oversee new product rollouts and implementation for the publishers and app developers who use any part of the OpenX platform, including its ad exchange, ad server, and supply side platform.<\/p>\n\n\n\n<p>Whitcraft comes to OpenX with more than 20 years of experience building and leading innovative, customer-driven ecosystems. Before joining OpenX, Whitcraft was chief customer officer at Tagged, a social discovery network with 300 million members, for which she ran all business operations, including product, advertising, sales, and customer experience and led the company\u2019s transition to mobile first. Prior to Tagged, she was senior vice president, customer experience and operations, at MySpace\/Fox Interactive Media, where she played a key role in transitioning that company from its origins as a social network to its emergence as a media and entertainment-distribution platform. At MySpace, Whitcraft had full responsibility for the global user experience across all products, leading a team that supported more than 250 million users. Previously, she was vice president, customer care and operations, at Yahoo! where she led all global customer operations for that company\u2019s 850 million user base in 48 markets and 68 product categories, including contact center operations, customer technology, customer experience, customer experience vision and strategy, and a team of more than 3,600. Whitcraft holds a B.S. in Business from California State Polytechnic University.<\/p>\n\n\n\n<p>\u201cThe combination of OpenX\u2019s impressive growth, innovative products and dynamic leadership team have driven it to its position at the forefront of digital advertising and I\u2019m excited at the opportunity to help grow the business,\u201d said Tish Whitcraft, chief customer officer, OpenX. \u201cThere are few businesses that offer billions of&nbsp;opportunities every day for companies to connect with potential customers in very focused, effective ways. OpenX has built one of the world\u2019s most innovative and data driven advertising platforms to enable scalable, programmatic buying and selling across desktop and mobile. OpenX\u2019s fast transition to becoming a true multiscreen platform is especially exciting and represents an important part of the Company\u2019s bright future in which I\u2019m eager to participate.\u201d<\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>OpenX is a global leader in web and mobile advertising technology. OpenX\u2019s vision is to unleash the full economic potential of digital media companies through superior advertising technology. OpenX provides a comprehensive technology platform for publishers that includes one of the first and largest programmatic ad exchanges, a next generation supply side platform and fully featured ad serving. All these products are multiscreen and OpenX also offers one of the industry\u2019s most robust SDKs for app developers.<\/p>\n\n\n\n<p>OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. OpenX is a trademark of OpenX Limited.<\/p>\n\n\n\n<p>For more information, please visit <a href=\"http:\/\/www.openx.com\/\">www.openx.com<\/a><\/p>\n\n\n\n<p>Please follow us on Twitter: @OpenX and Facebook: http:\/\/www.facebook.com\/OpenX<\/p>\n\n\n\n<p><strong>OpenX Media Contact:<\/strong><\/p>\n\n\n\n<p>Al Duncan<\/p>\n\n\n\n<p>1.626.466.1142<\/p>\n\n\n\n<p><a href=\"mailto:media@openx.com\">media@openx.com<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[88,56],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web and Mobile Advertising Technology Leader OpenX Appoints Tish Whitcraft as Chief Customer Officer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/press-releases\/web-and-mobile-advertising-technology-leader-openx-appoints-tish-whitcraft-as-chief-customer-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web and Mobile Advertising Technology Leader OpenX Appoints Tish Whitcraft as Chief Customer Officer\" \/>\n<meta property=\"og:description\" content=\"Industry Veteran Brings More Than 20 Years of Leadership Experience to Newly Created Role LOS ANGELES, May 28, 2014&nbsp;&nbsp; OpenX Technologies, Inc. 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