{"id":745,"date":"2012-03-08T23:20:50","date_gmt":"2012-03-08T23:20:50","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-hosts-publisher-conference-accelerating-revenue\/"},"modified":"2022-03-13T05:05:56","modified_gmt":"2022-03-13T05:05:56","slug":"openx-hosts-publisher-conference-accelerating-revenue","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/en-gb\/press-releases\/openx-hosts-publisher-conference-accelerating-revenue\/","title":{"rendered":"OpenX Hosts Publisher Conference: Accelerating Revenue"},"content":{"rendered":"\n<p><strong><em>May 2012 invitation-only event to feature&nbsp;leading industry participants (#OXPC)<\/em><\/strong><\/p>\n\n\n\n<p><strong>LOS ANGELES, March 8, 2012<\/strong>&nbsp;OpenX Technologies, Inc. (OpenX), one of the world\u2019s leading providers of digital advertising technology, today announced that it will host its inaugural publisher conference \u2013&nbsp;<em>Accelerating Revenue<\/em>&nbsp;\u2013 on Monday, May 14, 2012 in New York City. The invitation-only event will feature content and discussions targeting publishers and digital advertising professionals and will focus on the key issues, challenges and opportunities surrounding the online publishing business today.<\/p>\n\n\n\n<p>Leading individuals in online advertising including Jonathan Miller (Chief Digital Officer for News Corporation) and Randall Rothenberg (President and Chief Executive Officer, Interactive Advertising Bureau, (IAB)) will join host Tim Cadogan (Chief Executive Officer, OpenX) to discuss issues affecting the industry. Topics will include how to best leverage automated trading when selling ads online and how ad server technology can help sell all classes of direct and indirect inventory. Attendees will also learn how fully integrated advertising solutions can manage inventory much more effectively, increasing competitive valuation and pricing which ultimately makes the publisher more money. Additionally, top marketers will explain why they are shifting ad spend towards exchange-based buying.<\/p>\n\n\n\n<p>Confirmed speakers include:<\/p>\n\n\n\n<ul><li>Jonathan Miller (Chief Digital Officer, Chairman and Chief Executive Officer, Digital Media Group for News Corporation)<\/li><li>Randall Rothenberg (President and Chief Executive Officer, Interactive Advertising Bureau)<\/li><li>Tim Cadogan (Chief Executive Officer, OpenX)<\/li><li>Greg Coleman (President, Criteo)<\/li><li>Jim Bankoff (Chairman and Chief Executive Officer, Vox Media)<\/li><li>Yi-Fang Yen (Vice President of Advertising and Sales Operations, REALTOR.com\u00ae)<\/li><\/ul>\n\n\n\n<p>\u201cHelping publishers navigate the often complex and confusing online advertising landscape is at the heart of what OpenX is doing, and we\u2019re excited to announce our first Publisher Conference,\u201d said Tim Cadogan, chief executive officer, OpenX. \u201cBy bringing together some of the leading industry thinkers at the event, we will provide a way for publishers to learn and understand better, simpler ways to manage their advertising inventory and, ultimately, make more money.\u201d<\/p>\n\n\n\n<p>\u201cThe interactive industry is one that moves fast and is constantly evolving,\u201d said Randall Rothenberg, president and chief executive officer, IAB. \u201cOpenX\u2019s inaugural publisher conference presents an important opportunity to learn from each other, discuss and debate, as we incorporate new ad technologies into our ecosystem. I\u2019m pleased to participate, speaking to this critical issue as we coalesce to find ways to spur momentum in the digital advertising sector.\u201d<\/p>\n\n\n\n<p>The event is by invitation only. To request an invitation, please visit<a href=\"http:\/\/www.openxpublisherconference.com\/\">www.openxpublisherconference.com<\/a>&nbsp;or email&nbsp;<a href=\"mailto:eventregistration@openx.com\">eventregistration@openx.com<\/a><\/p>\n\n\n\n<p>To request media accreditation, please email&nbsp;<a href=\"mailto:media@openx.com\">media@openx.com<\/a><\/p>\n\n\n\n<p>Both attendees and non-attendees can follow the conference conversation through following the Twitter hashtag&nbsp;<a href=\"https:\/\/twitter.com\/#!\/search\/realtime\/%23OXPC\">#OXPC<\/a>.<\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>OpenX is one of the world\u2019s leading providers of digital advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and LiftDNA by OpenX\u2122 provide a comprehensive revenue serving platform by combining ad serving, an ad exchange and a breakthrough approach to yield optimization.<\/p>\n\n\n\n<p>OpenX Technologies, Inc. is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures and SAP Ventures. For more information, please visit&nbsp;<a href=\"http:\/\/www.openx.org\/\">www.openx.com<\/a><\/p>\n\n\n\n<p>OpenX and LiftDNA by OpenX are trademarks of OpenX Limited.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[109,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenX Hosts Publisher Conference: Accelerating Revenue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/press-releases\/openx-hosts-publisher-conference-accelerating-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Hosts Publisher Conference: Accelerating Revenue\" \/>\n<meta property=\"og:description\" content=\"May 2012 invitation-only event to feature&nbsp;leading industry participants (#OXPC) LOS ANGELES, March 8, 2012&nbsp;OpenX Technologies, Inc. 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