{"id":736,"date":"2013-01-17T23:16:06","date_gmt":"2013-01-17T23:16:06","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-closes-22-5-million-series-e-funding-to-accelerate-development-of-global-digital-revenue-platform\/"},"modified":"2022-03-13T05:01:59","modified_gmt":"2022-03-13T05:01:59","slug":"openx-closes-22-5-million-series-e-funding-to-accelerate-development-of-global-digital-revenue-platform","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/en-gb\/press-releases\/openx-closes-22-5-million-series-e-funding-to-accelerate-development-of-global-digital-revenue-platform\/","title":{"rendered":"OpenX Closes $22.5 Million Series E Funding to Accelerate Development of Global Digital Revenue Platform"},"content":{"rendered":"\n<p><em><strong>New Investor Samsung Venture Investment Corporation<br>Leads Round Following Significant Company Growth<\/strong><\/em><\/p>\n\n\n\n<p><strong>LOS ANGELES, January 17, 2013&nbsp;<\/strong>OpenX Software Ltd. (OpenX), a global leader in digital and mobile advertising revenue products and services, today announced it has completed a $22.5 million Series E funding round. This brings the total investment in OpenX to more than $70 million. New investor Samsung Venture Investment Corporation led the round. Existing investors Accel Partners, Index Ventures, SAP Ventures, Mitsui &amp; Co. Global Investment, Inc., and Presidio Ventures also participated in the round. OpenX will use the funds to further accelerate growth, finance additional acquisitions, expand internationally and broaden adoption of its digital revenue platform.<\/p>\n\n\n\n<p>OpenX\u2019s products enable digital media companies to maximize their ad revenue on any digitally connected screen. The company has grown very rapidly since its May 2011 Series D funding round, achieving greater than 100% year-over-year revenue growth in both 2011 and 2012. In 2012, OpenX also completed two highly strategic acquisitions \u2013 LiftDNA and JumpTime \u2013 both of which further OpenX\u2019s mission to maximize ad revenue for digital media companies. To drive this growth, during 2012 OpenX doubled its team to more than 260 employees, expanded to five datacenters on three continents and opened new offices in New York, London and Tokyo as well as opening a new 45,000 square foot headquarters in Los Angeles.<\/p>\n\n\n\n<p>A key driver of OpenX\u2019s growth has been the global adoption of its pioneering Real-Time Bidding (RTB) exchange, OpenX Market (Market). OpenX was one of the first proponents of RTB and is now one of its leading providers: Market now processes more than one million bids per second at peak. Now 95 of the nation\u2019s leading advertisers participate in OpenX Market. In 2011, OpenX served one trillion ad transactions and served nearly four trillion in 2012 (nearly 300% growth).<\/p>\n\n\n\n<p>\u201cOpenX was an early innovator in Real-Time Bidding technology and has been rapidly building a comprehensive, multi-screen ad revenue system that is very well placed to succeed in the global ad market,\u201d said Brannon Lacey, Principal, Samsung Venture Investment Corporation. \u201cBased on the relationship we\u2019ve already developed between our companies and the phenomenal growth in both mobile and Web-based advertising, we\u2019re very excited about the Company\u2019s prospects and delighted to begin our major investment in it.\u201d<\/p>\n\n\n\n<p>\u201cOpenX has made terrific progress since we led the Series D financing round and our new investment reinforces our belief that the Company has an extremely bright future,\u201d said Nino Marakovic, Managing Director, SAP Ventures. \u201cThe overall environment for SaaS-based digital advertising products and services continues to expand rapidly. We believe OpenX, with its uniquely comprehensive ad revenue platform, is especially well positioned to capitalize on this important macroeconomic trend.\u201d<\/p>\n\n\n\n<p>\u201cAs we pursue our vision of unleashing the full economic potential of digital media companies, we\u2019re absolutely thrilled to welcome Samsung Venture Investment Corporation as an investor in OpenX,\u201d said Tim Cadogan, Chief Executive Officer, OpenX. \u201cIt\u2019s always extremely validating to have a major partner become a significant investor, and to add a new investor with the prestige, resources and knowledge of Samsung Venture Investment Corporation gives OpenX a substantial advantage as we execute on our mission of powering one of the world\u2019s leading revenue platforms across all digitally connected screens.\u201d<\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>OpenX is a global leader in digital and mobile advertising technology. OpenX\u2019s vision is to unleash the full economic potential of digital media companies. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.<\/p>\n\n\n\n<p>OpenX is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, Samsung Venture Investment Corporation, Mitsui &amp; Co. Global Investment, Inc., and Presidio Ventures, the wholly owned investment vehicle of Sumitomo Corporation.<\/p>\n\n\n\n<p>For more information, please visit&nbsp;<a href=\"http:\/\/www.openx.com\/\">www.openx.com<\/a><\/p>\n\n\n\n<p>OpenX is a trademark of OpenX Limited.<\/p>\n\n\n\n<p><strong>About Samsung Venture Investment Corporation<\/strong><\/p>\n\n\n\n<p>Samsung Venture Investment Corporation manages investment and investment-related activities for Samsung affiliate companies. The investment mandate for Samsung Venture Investment Corporation tracks closely to the strategic priorities of Samsung affiliate companies\u2019 core operating divisions, and encompasses investments in semiconductors, displays, telecommunications, and consumer electronics.<\/p>\n\n\n\n<p><strong>OpenX Media Contact:<\/strong><\/p>\n\n\n\n<p>Al Duncan<\/p>\n\n\n\n<p>1.626.466.1142<\/p>\n\n\n\n<p><a href=\"mailto:media@openx.com\">media@openx.com<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[88],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenX Closes $22.5 Million Series E Funding to Accelerate Development of Global Digital Revenue Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/press-releases\/openx-closes-22-5-million-series-e-funding-to-accelerate-development-of-global-digital-revenue-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Closes $22.5 Million Series E Funding to Accelerate Development of Global Digital Revenue Platform\" \/>\n<meta property=\"og:description\" content=\"New Investor Samsung Venture Investment CorporationLeads Round Following Significant Company Growth LOS ANGELES, January 17, 2013&nbsp;OpenX Software Ltd. 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