{"id":710,"date":"2015-11-23T08:38:44","date_gmt":"2015-11-23T08:38:44","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-named-first-certified-partner-for-pubnations-newly-launched-ad-quality-platform-for-publishers\/"},"modified":"2022-03-13T04:40:08","modified_gmt":"2022-03-13T04:40:08","slug":"openx-named-first-certified-partner-for-pubnations-newly-launched-ad-quality-platform-for-publishers","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/en-gb\/press-releases\/openx-named-first-certified-partner-for-pubnations-newly-launched-ad-quality-platform-for-publishers\/","title":{"rendered":"OpenX Named First Certified Partner for PubNation\u2019s Newly Launched Ad Quality Platform for Publishers"},"content":{"rendered":"\n<p><strong><em>Crowdsourced approach streamlines process to identify and remove bad advertisements<\/em><\/strong><\/p>\n\n\n\n<p><strong>LOS ANGELES and WASHINGTON and NEW YORK \u2013 November 23, 2015 \u2013 <\/strong>OpenX, the recognized leader in quality for programmatic advertising, today announced that it is the first certified technology partner for PubNation\u2019s newly launch Ad Quality Platform. PubNation, an ad quality management platform, launched the certified partners program as part of a global initiative aimed at helping the programmatic advertising industry combat \u201cbad ads,\u201d that degrade consumers\u2019 online experience.<\/p>\n\n\n\n<p>\u201cWe\u2019ve been particularly impressed with OpenX\u2019s team, technology, and overall investment in ad quality,\u201d said Jordan Woods, Marketing Manager at PubNation. \u201cIt made a lot of sense to make them our first certified partner. Our experience working with OpenX has proven that we\u2019ve created a product and a process that will be scalable and effective for other partners down the line. We look forward to expanding our partnership with them in the future.\u201d<\/p>\n\n\n\n<p>Low-quality ads, such as those that automatically play audio or that redirect the user to an app-store page, create a sub-par experience and can potentially slow down a publisher\u2019s site, or even pose security risks.<\/p>\n\n\n\n<p>Publishers who use PubNation\u2019s proprietary technology can access crowd-sourced analytics about ads that harm the user experience and immediately address each concern. With PubNation\u2019s platform, publishers work closely with PubNation-certified advertising technology suppliers, like OpenX, to identify, report and eliminate bad ads.<\/p>\n\n\n\n<p>Critically, an instant report captures the ad call for each incident, identifies the source, and automatically delivers a detailed ad complaint to the responsible party, versus the publisher undertaking this action. This streamlined process arms publishers with the necessary information to remove the offending ad within minutes, much faster than the current industry standard.<\/p>\n\n\n\n<p>\u201cDelivering a seamless and relevant consumer experience is increasingly important to the monetization strategy and sustainability of publishers. Knowing that disruptive ads were on our site but having no way to track and remove them was extremely frustrating. PubNation was built to fix this problem,\u201d Woods said.<\/p>\n\n\n\n<p>\u201cWe believe strongly in the PubNation platform and expect to further reduce the overall resolution time for incidents of bad ads. Quality is a foundational principle for us \u2013 providing the highest quality inventory to buyers and the highest quality ads to publishers. By enhancing our 24\/7 global ad quality support and proprietary scanning and screening system with this additional layer of protection offered by PubNation, we believe we have the best ad quality solution in the market,\u201d stated John Murphy, Vice President of Marketplace Quality at OpenX.<\/p>\n\n\n\n<p>Publishers and ad partners can learn more about PubNation by visiting <a href=\"http:\/\/www.pubnation.com\/\">www.pubnation.com<\/a>.<\/p>\n\n\n\n<p><strong>About PubNation<\/strong><\/p>\n\n\n\n<p>PubNation is an ad quality management platform that unites publishers, advertisers, and users in the fight against bad ads. PubNation\u2019s unique technology provides crowd-sourced analytics about ads that harm the user experience with precise insight into the source of the problem. The result is that publishers and their ad partners are empowered to quickly take action to resolve problems and improve the user experience.<\/p>\n\n\n\n<p>http:\/\/www.pubnation.com @joinpubnation<\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.<\/p>\n\n\n\n<p>Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.<\/p>\n\n\n\n<p>At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.openx.com\/\">http:\/\/www.openx.com<\/a> @openx<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[24,28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenX Named First Certified Partner for PubNation\u2019s Newly Launched Ad Quality Platform for Publishers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/press-releases\/openx-named-first-certified-partner-for-pubnations-newly-launched-ad-quality-platform-for-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Named First Certified Partner for PubNation\u2019s Newly Launched Ad Quality Platform for Publishers\" \/>\n<meta property=\"og:description\" content=\"Crowdsourced approach streamlines process to identify and remove bad advertisements LOS ANGELES and WASHINGTON and NEW YORK \u2013 November 23, 2015 \u2013 OpenX, the recognized leader in quality for programmatic advertising, today announced that it is the first certified technology partner for PubNation\u2019s newly launch Ad Quality Platform. 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