Los Angeles \u2014 March 4, 2021 \u2014<\/strong> OpenX today announced the promotion of Brian Chisholm to Senior Vice President, Strategic Partnerships. In the new role, Chisholm will be tasked with growing new revenue channels for the company and further building out partnerships with a wide variety of entities in the digital advertising ecosystem. <\/p>\n\n\n\nChisholm has previously held multiple roles at OpenX, primarily focused on growing the company\u2019s base of publishers, and helping existing publishers increase yield and revenue through adoption of products like Header Bidding, which OpenX invented and brought to market. <\/p>\n\n\n\n
Over the past 18 months, Chisholm has developed a series of partnerships that contributed to the growth of OpenAudience, the programmatic industry\u2019s first sell-side identity graph. In his new role, Chisholm will be responsible for continuing to work with these partners to create actionable solutions for publishers and marketers, and new revenue streams for the company. <\/p>\n\n\n\n
Chisholm will also be overseeing OpenX\u2019s partnerships with DSPs, focusing on creating deeper ways to integrate with these key OpenX partners. From working jointly on SPO initiatives to aligning product roadmaps, Chisholm will build on the company\u2019s long term DSP relationships, and create new ways to work together to grow revenue..<\/p>\n\n\n\n
Additionally, Chisholm will expand and acquire new authentication partners for OpenX, including existing partners like LiveRamp and LiveIntent, drive strategic partnerships with agency holding companies, and uncover other custom demand partners the company can integrate with to enable them to more easily transact on OpenX inventory and the OpenX graph. <\/p>\n\n\n\n
\u201cIn many ways, we are taking a platform approach to programmatic, giving our partners a variety of different ways to leverage our tech and data capabilities themselves,\u201d said Chisholm. \u201cWe have built numerous strategic partnerships in the past year, with more to come soon, and now believe OpenX is in a position where we can not only solve some unique problem for our partners, but also create new revenue streams for the company while we\u2019re doing it.\u201d<\/p>\n\n\n\n
###<\/p>\n\n\n\n
About OpenX<\/strong><\/p>\n\n\n\nOpenX is a pioneering leader in advertising technology, helping create a world where the open web thrives. The company powers people-based marketing on the open web by enabling marketers to reach their target audience across OpenX\u2019s global network of publishers. OpenX works with more than 30,000 advertisers across every screen and device, reaching nearly one billion consumers \u2013 including a quarter billion unique consumers in the US \u2013 and processing more than one trillion transactions globally each day.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"acf":[],"yoast_head":"\n
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