{"id":655,"date":"2020-09-09T08:09:34","date_gmt":"2020-09-09T08:09:34","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-hires-veteran-ad-tech-executive-mark-liao-as-chief-financial-officer\/"},"modified":"2022-03-12T20:54:53","modified_gmt":"2022-03-12T20:54:53","slug":"openx-hires-veteran-ad-tech-executive-mark-liao-as-chief-financial-officer","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/en-gb\/press-releases\/openx-hires-veteran-ad-tech-executive-mark-liao-as-chief-financial-officer\/","title":{"rendered":"OpenX Hires Veteran Ad-Tech Executive Mark Liao as Chief Financial Officer"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\">Liao brings more than 20 years of digital media experience to OpenX<\/h6>\n\n\n\n<p><strong>September 9, 2020 \u2014 LOS ANGELES<\/strong> \u2014 OpenX today announced that the company has appointed Mark Liao as Chief Financial Officer, leading the company\u2019s financial strategy, accounting, business intelligence and revenue performance teams.<\/p>\n\n\n\n<p>Liao comes to OpenX from Amobee, where he served as CFO for over three years. Liao has also held CFO positions at Turn and iSocket, as well as several senior roles at Yahoo! including VP of Business Operations and VP of Operations Finance for the Yahoo! Americas business.<\/p>\n\n\n\n<p>\u201cMark has seen it all in digital media and advertising, from search to display to programmatic, and he is one of the most experienced financial operators in the industry,\u201d said John Gentry, CEO, OpenX. \u201cThis is a critical time for OpenX, with programmatic advertising\u2019s share of the media mix as large as it has ever been, and Mark is the perfect fit for us. In a very short period of time, he has already made a tremendous impact.\u201d<\/p>\n\n\n\n<p>Liao comes to OpenX in a year filled with significant change and activity. Despite the global disruption caused by the onset of COVID-19, OpenX has continued to build out its data and identity offerings through the company\u2019s people-based marketing solution, OpenAudience, while also launching new products for both publishers and marketers, renewing SPO partnerships with multiple global holding companies, as well as bringing on new senior leadership across the sales organization.<\/p>\n\n\n\n<p>In his role as CFO, Liao will be responsible for working with business leaders across the organization on planning and forecasting, controls and risk management, business line profitability, and managing cash flow both upstream and downstream.<\/p>\n\n\n\n<p>\u201cHaving been in digital media or so long, I\u2019ve crossed paths with OpenX countless times over the years, and I\u2019ve always admired the team, products and culture they have built,\u201c said Liao. \u201cThe company has always been a leader in programmatic, and we are in a unique position in the ecosystem, with a scaled, differentiated product. I\u2019m excited to join the team and help the business grow.\u201d<\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>OpenX is a pioneering leader in advertising technology, helping create a world where the open web thrives. The company powers people-based marketing on the open web by enabling marketers to reach their target audience across OpenX\u2019s global network of publishers. OpenX works with more than 30,000 advertisers across every screen and device, reaching nearly one billion consumers \u2013 including a quarter billion unique consumers in the US \u2013 and processing more than one trillion transactions globally each day.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenX Hires Veteran Ad-Tech Executive Mark Liao as Chief Financial Officer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/press-releases\/openx-hires-veteran-ad-tech-executive-mark-liao-as-chief-financial-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Hires Veteran Ad-Tech Executive Mark Liao as Chief Financial Officer\" \/>\n<meta property=\"og:description\" content=\"Liao brings more than 20 years of digital media experience to OpenX September 9, 2020 \u2014 LOS ANGELES \u2014 OpenX today announced that the company has appointed Mark Liao as Chief Financial Officer, leading the company\u2019s financial strategy, accounting, business intelligence and revenue performance teams. 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